:root {
      /* Color */
      --paper: #F4F0E7;
      --ink: #16130D;
      --flare: #FF4D17;
      --cobalt: #2A4BFF;
      --stone: #8A8275;
      --surface: #FBF9F3;
      --hairline: #E0D8C9;
      --dash: #CDC3B0;
      --acid: #D6F84B;

      /* Type */
      --font-display: 'Archivo', sans-serif;
      --font-body: 'Geist', system-ui, -apple-system, sans-serif;
      --font-mono: 'Geist Mono', ui-monospace, monospace;

      /* Radius */
      --r-sm: 8px;
      --r-md: 12px;
      --r-lg: 16px;

      /* Layout */
      --maxw: 1100px;
    }

    * { box-sizing: border-box; margin: 0; padding: 0; }

    html { scroll-behavior: smooth; }

    body {
      font-family: var(--font-body);
      background: var(--paper);
      color: var(--ink);
      font-size: 1rem;
      line-height: 1.6;
      -webkit-font-smoothing: antialiased;
      text-rendering: optimizeLegibility;
    }

    .wrap {
      width: 100%;
      max-width: var(--maxw);
      margin: 0 auto;
      padding: 0 24px;
    }

    /* ---------- Eyebrow ---------- */
    .eyebrow {
      font-family: var(--font-mono);
      font-size: 0.6875rem;
      font-weight: 500;
      text-transform: uppercase;
      letter-spacing: 0.16em;
      color: var(--stone);
      margin-bottom: 16px;
    }

    /* ---------- Headings ---------- */
    h1, h2, h3 { font-family: var(--font-display); font-weight: 800; line-height: 1.1; letter-spacing: -0.01em; }
    .flare { color: var(--flare); }
    .mark {
      background: linear-gradient(transparent 62%, var(--acid) 62%, var(--acid) 92%, transparent 92%);
      padding: 0 2px;
    }

    /* ---------- Links ---------- */
    a { color: var(--cobalt); text-decoration: none; }
    a:hover { text-decoration: underline; }
    a:focus-visible, .btn:focus-visible { outline: 2px solid var(--cobalt); outline-offset: 3px; border-radius: 6px; }

    .arrow-link {
      font-family: var(--font-mono);
      font-size: 0.875rem;
      font-weight: 500;
      color: var(--cobalt);
      display: inline-flex;
      align-items: center;
      gap: 6px;
    }
    .arrow-link .ar { transition: transform 180ms ease-out; }
    .arrow-link:hover .ar { transform: translateX(3px); }

    /* ---------- Buttons ---------- */
    .btn {
      font-family: var(--font-body);
      font-weight: 600;
      font-size: 1rem;
      display: inline-flex;
      align-items: center;
      justify-content: center;
      gap: 8px;
      padding: 13px 24px;
      border-radius: var(--r-md);
      border: 1px solid transparent;
      cursor: pointer;
      transition: transform 100ms ease-out, background 180ms ease-out, opacity 180ms ease-out;
    }
    .btn-primary { background: var(--flare); color: #fff; }
    .btn-primary:hover { text-decoration: none; opacity: 0.92; }
    .btn-primary:active { transform: translateY(1px); }

    /* ---------- Header ---------- */
    header {
      border-bottom: 1px solid var(--hairline);
    }
    .nav {
      display: flex;
      align-items: center;
      justify-content: space-between;
      padding: 18px 0;
    }
    .brand { display: inline-flex; align-items: center; gap: 10px; }
    .brand:hover { text-decoration: none; }
    .brand-mark { display: inline-flex; align-items: center; }
    .brand-mark svg { display: block; }
    .wordmark { font-family: var(--font-display); font-weight: 800; font-size: 1.05rem; color: var(--ink); }
    .wordmark .dot { color: var(--flare); }
    .nav-links { display: flex; gap: 28px; align-items: center; }
    .nav-links a {
      font-family: var(--font-mono);
      font-size: 0.75rem;
      text-transform: uppercase;
      letter-spacing: 0.12em;
      color: var(--ink);
    }
    .nav-links a:hover { color: var(--flare); text-decoration: none; }

    /* ---------- Sections ---------- */
    section { padding: 80px 0; }
    .divider {
      border: 0;
      border-top: 1px dashed var(--dash);
      max-width: var(--maxw);
      margin: 0 auto;
    }

    /* ---------- Hero ---------- */
    .hero { padding: 96px 0 88px; }
    .hero h1 {
      font-size: clamp(2.2rem, 5.2vw, 3rem);
      max-width: 16ch;
      margin-bottom: 24px;
    }
    .hero .lede {
      font-size: 1.15rem;
      color: var(--ink);
      max-width: 60ch;
      margin-bottom: 36px;
    }
    .hero-cta { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; }

    /* ---------- POV ---------- */
    .pov p {
      font-family: var(--font-display);
      font-weight: 600;
      font-size: clamp(1.3rem, 2.6vw, 1.7rem);
      line-height: 1.4;
      letter-spacing: -0.01em;
      max-width: 62ch;
    }

    /* ---------- Flagship ---------- */
    .flagship-card {
      background: var(--surface);
      border: 1px solid var(--hairline);
      border-radius: var(--r-lg);
      padding: 40px;
    }
    .flagship-grid {
      display: grid;
      grid-template-columns: 1.05fr 1fr;
      gap: 40px;
      align-items: center;
    }
    .flagship-media {
      border: 1px solid var(--hairline);
      border-radius: var(--r-md);
      overflow: hidden;
    }
    .flagship-media img { width: 100%; display: block; }
    .flagship-card h2 { font-size: clamp(1.6rem, 3vw, 2rem); margin-bottom: 16px; }
    .flagship-card .desc { max-width: 64ch; font-size: 1.05rem; margin-bottom: 28px; }
    .chips { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 28px; }
    .chip {
      font-family: var(--font-mono);
      font-size: 0.6875rem;
      font-weight: 500;
      text-transform: uppercase;
      letter-spacing: 0.1em;
      color: var(--ink);
      background: var(--paper);
      border: 1px solid var(--hairline);
      border-radius: 999px;
      padding: 6px 12px;
    }

    /* ---------- Cards grid ---------- */
    .section-head { margin-bottom: 40px; }
    .section-head .intro { font-size: 1.1rem; color: var(--ink); max-width: 56ch; }
    .cards {
      display: grid;
      grid-template-columns: repeat(3, 1fr);
      gap: 20px;
    }
    .card {
      background: var(--surface);
      border: 1px solid var(--hairline);
      border-radius: var(--r-md);
      overflow: hidden;
      display: flex;
      flex-direction: column;
      transition: transform 180ms ease-out, border-color 180ms ease-out;
    }
    .card:hover { transform: translateY(-3px); border-color: var(--dash); }
    .card-media {
      aspect-ratio: 16 / 10;
      overflow: hidden;
      border-bottom: 1px solid var(--hairline);
      background: var(--paper);
    }
    .card-media img {
      width: 100%; height: 100%;
      object-fit: cover;
      object-position: top center;
      display: block;
      transition: transform 300ms ease-out;
    }
    .card:hover .card-media img { transform: scale(1.03); }
    .card-body { padding: 24px 26px 26px; display: flex; flex-direction: column; flex: 1; }
    .card-body h3 { font-size: 1.25rem; margin-bottom: 12px; }
    .card-body p { color: var(--ink); flex: 1; margin-bottom: 20px; }

    /* ---------- Contact ---------- */
    .contact h2 { font-size: clamp(1.8rem, 4vw, 2.4rem); margin-bottom: 20px; max-width: 18ch; }
    .contact .intro { font-size: 1.15rem; max-width: 56ch; margin-bottom: 36px; }
    .contact-cta { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }

    /* ---------- Footer ---------- */
    footer {
      border-top: 1px dashed var(--dash);
      padding: 32px 0 48px;
    }
    .foot {
      display: flex;
      justify-content: space-between;
      align-items: center;
      gap: 16px;
      flex-wrap: wrap;
      font-family: var(--font-mono);
      font-size: 0.75rem;
      color: var(--stone);
      letter-spacing: 0.02em;
    }
    .foot a { color: var(--stone); }
    .foot a:hover { color: var(--flare); text-decoration: none; }

    /* ---------- Responsive ---------- */
    @media (max-width: 820px) {
      .cards, .flagship-grid { grid-template-columns: 1fr; }
      .nav-links { gap: 18px; }
      section { padding: 60px 0; }
      .hero { padding: 64px 0 56px; }
      .flagship-card { padding: 28px; }
    }
    @media (max-width: 520px) {
      .nav-links a:not(.nav-contact) { display: none; }
    }

    @media (prefers-reduced-motion: reduce) {
      * { transition: none !important; scroll-behavior: auto; }
    }

    /* ---------- Case studies ---------- */
    .cs-hero { padding: 72px 0 40px; }
    .back-link { margin-bottom: 28px; display: inline-flex; }
    .cs-hero h1 {
      font-size: clamp(2.2rem, 5.2vw, 3rem);
      max-width: 18ch;
      margin-bottom: 24px;
    }
    .cs-hero .lede {
      font-size: 1.15rem;
      color: var(--ink);
      max-width: 60ch;
      margin-bottom: 36px;
    }

    .cs-shot { padding: 0 0 8px; }
    .cs-shot img {
      width: 100%;
      display: block;
      border: 1px solid var(--hairline);
      border-radius: var(--r-lg);
      background: var(--surface);
    }

    .cs-body { padding: 56px 0 72px; }

    .cs-meta {
      display: grid;
      grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));
      gap: 20px 32px;
      margin: 0 0 56px;
      padding-bottom: 40px;
      border-bottom: 1px dashed var(--dash);
    }
    .cs-meta-row dt {
      font-family: var(--font-mono);
      font-size: 0.6875rem;
      font-weight: 500;
      text-transform: uppercase;
      letter-spacing: 0.16em;
      color: var(--stone);
      margin-bottom: 8px;
    }
    .cs-meta-row dd {
      margin: 0;
      font-weight: 500;
      color: var(--ink);
    }

    .cs-block { margin-bottom: 44px; }
    .cs-block:last-child { margin-bottom: 0; }
    .cs-block h2 {
      font-size: clamp(1.35rem, 2.6vw, 1.7rem);
      margin-bottom: 18px;
    }
    .cs-block p {
      max-width: 68ch;
      font-size: 1.05rem;
      line-height: 1.7;
      color: var(--ink);
      margin-bottom: 18px;
    }
    .cs-block p:last-child { margin-bottom: 0; }
    .cs-block em { font-style: italic; }

    .flagship-text .arrow-link + .arrow-link { margin-left: 24px; }

    @media (max-width: 760px) {
      .cs-hero { padding: 48px 0 32px; }
      .cs-body { padding: 40px 0 56px; }
      .flagship-text .arrow-link + .arrow-link { margin-left: 0; margin-top: 12px; }
      .flagship-text .arrow-link { display: flex; }
    }