ProductSavvy · A studio of one

I ship real products with AI — not opinions about it.

I'm Diarmaid Crumlish. ProductSavvy is my studio of one: a non-technical founder who designs, builds and ships AI-native products to real users. One person and AI, moving like a team.


Point of view

The bottleneck in 2026 isn't technical skill — it's people who actually finish. Models can write the code. Far fewer people can take a real problem, make a hundred small product decisions, and put working software in front of users who weren't asking to be impressed. That's my work: not commentary on AI, but products built with it — in the open, with the receipts to show for it.


Flagship

FamilyCare Hub

A coordination platform for families managing care for someone they love. Built end to end — product, design, code, growth — on an independent, AI-native stack. In beta with 20+ active users; v2 ships shortly after a full migration and rebuild.

Solo build 20+ beta users V2 incoming Independent stack
familycarehub.app
FamilyCare Hub landing page

Also shipped

Smaller builds. Same pattern — idea to shipped in days, not quarters.

Last Human Standing — Can you beat the AI at your own job?

Last Human Standing

Can you beat the AI at your own job? A game that pits you against the machine in your own profession.

Play it
Scouted — what's your rugby persona?

Scouted

What's your rugby persona? An interactive quiz that types you by how you play.

Take the quiz
Stick the Bun — practical bun tutorials

Stick the Bun

Practical bun tutorials for busy parents, athletes and real hair days.

Have a look

Let's talk

Building something real with AI?

Open to the right role, project, or collaboration. If you're building something real with AI — or need someone who can — get in touch.